No One Cares About The Features Of Your Product When you tell someone about a product, your first inclination is to start touting its features. It goes from 0 to 60 in 5.2 seconds. It has 32 gigs of RAM. It's voice activated. The battery lasts over a week. The features are
Your logo should be designed with purpose in order to make a connection. When people see your logo, they need to instantly feel a certain way...ask yourself, what is that feeling? On the surface, logos are typically graphic, or a graphical typeface, or a combination of both...but the decision should not be arbitrary, it should
Your brand already lives inside you. As the owner or purveyor of the company, first, you must be true to yourself, transparent, and honest with your client...and overall, willing to listen, learn, and grow. Whatever you do, do not stagnate. This will earn you respect and will lure the clients you want, which leads to
It's simple. Deliver what you say you will deliver...do it honestly, laying out the parameters and expectations...and go above and beyond that. That establishes your credibility...and with that, marketing and establishing that credibility to the outside world will be incredibly easier. Think about the people who appear to be overnight successes. Obviously, it's not literally
What is transparency? What do we mean by that? Well, think about working in a glass building where everyone can see what everyone is doing. There is no hiding which tends to build accountability, credibility, and outright honesty. There's a reason why CEOs are now in the forefront again talking about their product & company.
No Fluff. Don't write for the sake of taking up space. More content does not mean more credibility or more knowledge. Most of the time, it hurts, detracts, and the client will lose interest...especially if it's the same mundane ad copy...or it feels like they've read this before somewhere else. Have you ever read one
